Privacy Policy

1. Introduction

Apex Bedding Solutions ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our B2B procurement services.

2. Information We Collect

We may collect information that you provide directly to us, including:

• Contact information (name, email address, phone number)
• Company name and business details
• Property type and procurement requirements
• Communication data (messages sent through our contact forms)
• Billing and payment information where applicable

3. How We Use Your Information

We use collected information to:

• Process and respond to procurement enquiries
• Provide quotes and manage orders
• Communicate about our services and products
• Improve our website and customer experience
• Comply with legal obligations
• Send marketing communications (with your consent)

4. Data Sharing & Disclosure

We do not sell your personal information. We may share data with trusted third-party service providers who assist in operating our website, conducting our business, or servicing you, subject to confidentiality agreements.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

6. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your personal data
• Object to processing of your data
• Data portability
• Withdraw consent at any time

7. Contact Us

For privacy-related inquiries, please contact us at: